What is Email Marketing?
Email marketing serves as a direct and personalized communication channel, enabling businesses to engage effectively with their audience through tailored emails. It is one of the most effective ways to reach customers, increasing engagement, loyalty and ultimately sales. The key advantage of email marketing is its ability to deliver personalised experiences to consumers based on data, behaviours and interests they have already expressed. At Portivo, we use sophisticated tools such as Klaviyo, Omnisend, ContactPigeon, Releva, TheMarketer, Moosend, Mailchimp and other platforms to send personalized emails that meet the needs and preferences of each customer.
Custom Templates for Every Business
One of the key elements of successful email marketing is tailoring the content to the needs of each business. By working closely with businesses we strive to understand their needs and create customized templates for them. These templates meet the requirements of each industry, providing a visually appealing and functional experience for recipients.
Examples of Template-Based Emails:
- E-commerce: Product offers and new arrivals, tailored to the style and needs of the store.
- B2B: Updates on new products, case studies and whitepapers.
- Services: Presentation of services with emphasis on achievements and testimonials.
Strategic and Personalised Approach
Our first approach to Email Marketing is based on personalization and storytelling. We ask each business to provide us with information about the product categories they want to promote, and we create strategies that connect products with educational and creative content.
Creating Storytelling
Sending simple offers or products may not always be effective. Instead, we suggest adding educational content and tips related to your products. This way, your customers will be more motivated to open your newsletters and learn something useful, while increasing their trust in your business.
Educational Content
As mentioned above, it is important that we do not only send offers or new products. There should be value in every email. That’s why we believe that educational content plays a key role in customer interaction. We try to include information and tips that make email marketing more interesting and useful for the reader.
Examples of Educational Content:
- Product instructions: How to use the new products or tips for optimal use.
- Updates on Trends: Information on new market trends that affect your audience.
- Case Studies & Testimonials.
Newsletter Personalization
Personalisation is one of the most important factors for the success of email marketing. Through advanced technologies such as personalized widgets, we can create personalized newsletters that target each individual user based on their purchase and website browsing history.
Personalized Widgets:
- Recommended Products: Products that match the user’s previous purchases or searches.
- Recently Viewed Products: Products that the user has recently viewed, to remind them of interesting products.
- Cross-Sell Products: Presenting products that combine well with those already purchased by the user.
This approach helps to increase the conversion rate% by offering personalised suggestions that are of real interest to each recipient.
Automated/Transactional Emails
Automated emails are one of the most effective ways to communicate with your customers, saving time and offering targeted messages. These emails are automatically triggered based on specific actions or events on the website, such as a user signing up, abandoning a cart, completing a purchase or even a customer’s birthday.
Examples of Automated Emails:
- Cart-Abandonment Emails: Sent to users who have added products to their cart but have not completed the purchase, with a reminder of the products they have left behind.
- Back in Stock Emails: Inform users when a product they are interested in that was out of stock is available again.
- Client Birthday Emails: Send an email with an offer or discount code on a client’s birthday.
- Subscription Coupon Emails: Emails with special offers or discount codes for new subscribers to your website.
Automated emails not only improve interaction with customers but also increase conversion rate, as they reach customers at critical moments in their buying journey.
Book a Free Consultation
Our team has the experience and expertise to fully manage your business email marketing campaigns. From customizing templates to creating automated emails and sending personalized proposals, we take care of every stage of email marketing to maximize the return on your advertising spend.
You can make an appointment with us to discuss your needs and suggest the appropriate solutions that will upgrade the digital presence of your business and increase sales through email marketing.