What is Marketing Automation?
Marketing Automation is the process of creating automated communication flows with your potential or existing customers. These flows are one of the most effective channels of direct communication with your audience, allowing for personalized interaction in a personalized and strategic way.
Automated flows are created through third-party platforms such as Klaviyo, Omnisend, ContactPigeon, Releva, TheMarketer, Moosend, Mailchimp, and other platforms, depending on the needs of each business. By leveraging these technology providers, we can enhance a website’s inbound marketing by following an omni-channel marketing strategy that covers multiple touch points with its customers.
Marketing Automation Services
1. Transactional & Automated Emails
Transactional Emails are automated messages sent to visitors of a website when they complete specific actions on it and aim to increase interaction or inform them about specific products of interest. Examples include:
- Cart-Abandonment Emails: Sent to users who have added products to their cart but have not completed the purchase, with a reminder of the products they have left behind.
- Back in Stock Emails: Inform users when a product they are interested in that was out of stock is available again.
- Client Birthday Emails: Send an email with an offer or discount code on a client’s birthday.
- Subscription Coupon Emails: Emails with special offers or discount codes for new subscribers of a website.
2. Loyalty & Feedback Programs
Loyalty programs and feedback programs are strategies that improve customer loyalty and establish relationships with your customers. Through Marketing Automation platforms, we can:
➢ Create loyalty programs where customers earn points with every purchase, which can be redeemed for discount codes or unique offers not available to other users.
➢ Promote feedback programs, in which customers can rate a business’s products and services, allowing us to improve their experience and use positive reviews to attract new customers by increasing a website’s credibility.
3. Push Notifications & SMS
Web push notifications and SMS are extremely useful tools for direct communication with your potential customers. Push notifications appear directly on the user’s browser and are an immediate way to inform them about special offers. SMS can be used for similar purposes, but also provide a more personal touch, as they arrive directly to the customer’s mobile phone.
4. Marketing Personalization & Recommendation Engine
Recommendation Engine is a powerful tool for Marketing Personalization that allows businesses to offer personalized onsite product recommendations to consumers. Using advanced platforms, we can place personalized widgets on a website that display products based on users’ browsing history and buying behavior. This approach leads to greater interaction with customers and ultimately, increases sales.
Featured Product Widgets
- Recommended for You: We present products that are tailored to the user’s preferences, based on previous purchases or browsing in the e-shop. This helps to showcase products that are more likely to be of interest to the visitor.
- Recently Viewed: This widget displays the products that the user has recently visited. It is an effective way to remind customers of the products they have viewed, increasing the likelihood of purchase.
- New Arrivals: We showcase the newest products that have been added to the store, highlighting new arrivals and new products that may be of interest to the public.
- Frequently Bought Together: We show products that are commonly bought together, such as complementary accessories for products that the user already has in their cart. This technique can increase order value and promote multiple purchases.
Advanced Techniques for Increasing the Average Basket
Using advanced techniques, we can add widgets to critical pages such as the checkout page to suggest complementary products or last minute offers, allowing the business to increase the average order value.
Suggested techniques are the following:
➢ Adding low value products to the checkout page (traditional marketing: like the gum stands at supermarket checkouts).
➢ Upsell & Cross-sell offers, such as suggestions for products that complement existing products in the basket.
➢ Promote product bundles to add more products with discount.
These strategies not only increase the average order value, but also improve the customer experience by offering relevant products.
Book a Free Consultation
By leveraging 3rd party tech providers, we can create communication streams that strengthen a business’s onsite marketing, improving customer interactions and enhancing the overall marketing strategy. Our team consists of certified professionals with experience in managing these platforms, ensuring optimal results for every business so book a free consultation today so we can advise you according to your needs.